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Insight talking to... trust Peripherals experts Trust explain how they are staying one step ahead of the game the early 1990s retailers started asking us for a brand as opposed to just products. That was when the Trust label was born. Our success has continued from there and we are now a lucrative global company, as well as being the only independently owned peripherals manufacturer in Europe. cooperated with us regarding our Mac range. We introduced these products as there was a big gap in the market for affordable Mac peripherals. Our pricing strategy coupled with the fact that some of our Mac products have more key features then even Apples own products has helped us to grow our Trust customer base significantly. With Windows operating systems now being available for Macs, many consumers are switching to Apple Macs but still like the feel of being a PC user. Our peripherals blend in seamlessly with the Mac colour ways but offer more PC-like functionality. Q A Where do you see the most growth and opportunity at the moment? As a good manufacturer we follow the demands of our customers. Netbook sales are strong and still growing, so we have introduced a full range of netbook peripherals everything from mice, hub and speakers through to a netbook-specific power adapter. Presently there are massive opportunities with the classic computer peripherals, and our pricing strategy ensures Trust is 20-30 cheaper than our main competitors. The current economic climate has boosted our sales, as consumers are reluctant to pay over the odds for peripherals. We all know Trust as a key brand name in peripherals, but tell us, how long have you been in business? Our company started in the Netherlands over 25 years ago as a distributor, but in Q A Youre sponsoring Red Bull Racing in Formula One? That must be pretty exciting? Trust has been sponsoring motorsport since 2002 last year we had our own GP2 team, Trust Team Arden. Working with Red Bull Racing is very exciting, especially with their current impressive form. We both have our own different technology but the passion we have at Trust is very similar with that of Red Bull, and of course we also focus on getting maximum performance out of our products, as our sophisticated range of five Red Bull mice proves. We see that you do a range of mac-specific peripherals do you feel its important to identify mac products distinctly? We had worked closely with Apple before on our iPod products so they happily Q A Any exciting new partnerships or products in the pipeline? Trust always tries to stay ahead of the game we have several Windows 7 products arriving as we speak. We have a new Widescreen HD Webcam due out later this year, as well as some Netbook-specific carry bags and childrens backpacks. Due to the huge success of our new portable coloured USB speakers, we have a 2.1 version of these coming out in mid autumn. Were always working on new products, so keep an eye out for new developments. Q A Q A trusts top 5 products 1 120w Compact Power Adapter This adapter acts as replacement or secondary adapter. Equipped with 8 different notebook tips and 11-step selectable power output to assure compatibility with most major brands. 2 1000VA UPS Avoid damaging hardware, extra work and save your important data should the mains power go down or you experience a power surge. Has two battery-protected outputs which give up to 45 minutes of back up time. 3 Slimline Design Tablet Low profile tablet with 5.5 x 4 inch screen space for handwriting, notes, freehand drawing, picture and video editing. Fully supports Windows Vista advanced tablet functions. 4 Chat & VoIP Pack Chat pack including webcam and headset with microphone for chatting and video conferencing. Complete, easy to install package and compatible with MSN Messenger, Yahoo Messenger and also suitable with Skype. 5 Optical Mini Mouse Compact 3-button USB optical mouse designed for notebook users with compact design and low power consumption. High quality optical sensor for precise movement and suitable for left or right handed users. www.interactiveideas.co 0208 805 1000 27 0208 805 1000 www.interactiveideas.co Creativity & Hobbies ideas for... Inte ract ive Idea s has an exc elle nt rang e of top -tie r bra nds for the hom e use r. Bra nds suc h as tal Leg o, with thei r exc elle nt new digi e, and the cam era and mp3 play er rang gy Wh o Do You Thin k You Are gen e with eat s gr t with k wor grea s ork w es Gam tion ames c ht A ion G ct /Flig Sim light A ht Flig Sim/F er t Oth ligh And ther F O And R listi Rea nc con ma nce for a per form gh er , hi gh p stic i eali c, h P Y Let Your r for ligh t Le olle r for f ntr e e co troll ou T HE ofi Ta T r Pr ofit t PC Introduction Marketing Director Michael Breeze Senior Marketing Executive Andrew Miles Marketing Executive Yen Tru Thanks to: Avanquest, Trust, Focus, Digital Blue, ByeBye Standby, F- Secure, Guillemot, Idigicon, iolo, Saitek, Magix, Mastertronic, Mediaroots, Njoy, Port, Sandberg, Rainbow, Steel Ser Peripherals Audio & Visual snippets You can use Sandbergs USB DigiTV to watch digital TV on a computer anywhere there is a digital TV signal, ensuring that a system is future-proof. It comes with a range of great functions like teletext, electronic programme guide and timeshifting. Forget about al Peripherals Audio & Visual Chat and VoIP Pack Deluxe Chat pack including webcam and headset with microphone for chatting and video conferencing. Compatible with MSN Messenger, Yahoo Messenger and other messenger services, it s also suitable for making free phone calls via the Internet with Skype. Co Insight talking to... AVermedia Digital AV producer AVerMedia tell us why they are ready to take the UK DVBT market by storm the next 12 to 18 months we would like to see AVerMedia being the number one manufacturer of DVBT products in the UK. been our working ethos and thats why AVerMedia will remai Peripherals Gaming mega mice SteelSeries offers peripherals for professionals snippets The Cyber Snipas new Battle Bag rucksack is just what the mobile gamer needs. The bag combines a handy laptop compartment and two document compartments, and can hold a full size gaming keyboard. The ballistic vin Peripherals Gaming Shock 3 pad for PS3 and PC This wireless joystick is for PS3 and PC. Not only is it wireless, it is rechargeable, vibrating, and provided with a movement sensor too. The radio connection frequency will give you a range of 15 metres, and the curved trigger and ergonomic grips will Insight talking to... pair & go Their drive for innovation has seen Pair & Go strive to create safe gaming solutions to switch between HD devices. The auto switching function capability is still beyond most of the other switchers currently available on the market, and are also used by PS3 and Xbox36 Peripherals Office desktop glamour Trust the latest range of office gizmos snippets A tiny powerhouse of technology 300Mbps in only 3.5 cm2 Hercules next-generation ultra-mini USB WiFi key, the new Wireless N USB Mini Dongle, provides an incredibly easy and secure connection by simply pressing th Peripherals Office Ergostation Laptop Stand This unique ergonomically designed Laptop Stand is an essential addition for all laptop computer users. The 3 in 1 solution allows you to set the correct screen viewing height, and provides easy connections for keyboard, mouse, printer and other peripheral Insight TALKING TO... rainbow This colourful Spanish company combines unique design with cutting edge technology The UK seems to love the Rainbow colours! We think that the mouse, speakers and bags that we have produced have been selling the most successfully in the UK, but the best is yet to come.. Peripherals Home, Gadgets and Educational Tools snippets The new Bye Bye Standby Online Energy Controller provides you with a user- friendly and affordable energy control system for the home or office that can be easily controlled and monitored using the internet or your mobile phone or PDA. Saite Peripherals Home, Gadgets and Educational Tools Maestro Travel Chess Computer Some things will just never go out of fashion and Chess is one of them. This set has 100 playing levels 60 fun and 40 competition- based. Hints and Tips and Coach Mode make this ideal for an intermediate player looking to Insight talking to... digital blue Colourful and funky designs are key to Digital Blues products with their brand. 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From counter-top stands to four-sided spinners, we have attractive, durable merchandising solutions Insight talking to... trust Peripherals experts Trust explain how they are staying one step ahead of the game the early 1990s retailers started asking us for a brand as opposed to just products. That was when the Trust label was born. Our success has continued from there and we are now a lucrative g Software Productivity & Home Office snippets The all-new BitDefender Total Security 2010 provides complete proactive protection against all Internet security threats, with powerful system maintenance and back-up tools without slowing down a PC. It lets you enjoy a safe online experience with maximu Software Productivity & Home Office Office Standard Mamut Office Standard provides a professional solution in contact management (CRM), sales support and accounting. You acquire total control over everything from documents, activities and quotations to invoicing, ledgers and payment reminders. 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