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Insight TALKING TO... rainbow This colourful Spanish company combines unique design with cutting edge technology The UK seems to love the Rainbow colours! We think that the mouse, speakers and bags that we have produced have been selling the most successfully in the UK, but the best is yet to come... Bluetooth mouse mode, presenter mode complete with a laser pointer and real multimedia remote control. This is a truly unique product and theres nothing else like it on the market. This mouse is due to launch in September 2009. Q A Hello, youre new to us. Can you tell us something about your business? Rainbow has been in business for many years. Were based in Barcelona, Spain, where were one of the local market leaders for multimedia accessories. Our aim is to create affordable products which are well-designed and bring more fun into the grey world of IT. Our target market is the fun-loving 18-to 35-year-olds who love colour and funky design. When we create our products were always thinking about the customer, and want to make sure our accessories are easy to use and dont require you to read boring users manuals. What products do you anticipate performing well in the UK? All our products seem to be selling well. Q A Your range is impressively large. Can you pick out a few highlights for us? A highlight for sure will be the brand new FIT-U. Its a unique concept invented by Rainbow. The FIT-U is a mouse that fits to the shape of your hand. There are two different sizes which can be changed easily to suit the user. As well as the different sizes, there are also different colours available as add-on so that each mouse can have a unique look. FIT-U is available in different versions: wired, wired master, wireless master 2,4 Ghz and even with Bluetooth technology. Because FIT-U is a completely new concept which comes in different sizes and with customised covers, we have also created a new technology in the peripherals market: the RBW FIT-U MOUSE BT PRO. Its a mouse with Bluetooth technology, and not only does it offer different coloured mouse covers and sizes to fit your hand, it also comes with three different modes Q A Have you got any new products up your sleeve that well be seeing on the market in the near future? We have got some unique and really great ideas up our sleeve. We cant give you all the details right now as we need some more time to finish these products, but we can give you a taster of whats in store. We are working on a very special 2.1 set speaker that will be portable. Boasting a sleek new design and offering the best new technologies, it will be a Bluetooth product valid for PC, MP3, MP4 and mobile phones. We are also working on a very new, different range of computer bags for both boys and girls. They will be useable for both netbooks and notebooks. All of our new products are going to be truly unique and never before seen on the market and whats more theyll all have the trademark Rainbow colours and funky design. Keep an eye on our website... Q A rainbows top 5 products 1 OVO Speakers This stylishly designed Stereo 2.0 speaker system comes with an easy to use USB plug for play convenience. It also boasts an earphone socket and an ingenious swivel design. 2 Minilux Mouse 2.4 This sleek, wireless three- button mouse is small yet powerful. Able to work within ten metres of your computer, a 1000 dpi optical sensor gives you complete control. Available in red or black. 3 Laptop Case + Mouse Ideal for the business traveler, this sturdy laptop case comes complete with a wired optical mouse. The case has pockets for your documents and cables. Suitable for 15.4 computers. 4 Diamond Desktop Pink A funky pink keyboard and wireless mouse. The keyboard comes with 16 direct access hotkeys to functions such as My Documents, My Pictures, My Music, MSN and Skype keys. 5 Firestone M3 This cool optical mouse will make you the envy of your colleagues. Available in black, red and white, the three button and 1000 dpi resolution ensures youll have pin-point accuracy. www.interactiveideas.co 0208 805 1000 13 0208 805 1000 www.interactiveideas.co Creativity & Hobbies ideas for... Inte ract ive Idea s has an exc elle nt rang e of top -tie r bra nds for the hom e use r. Bra nds suc h as tal Leg o, with thei r exc elle nt new digi e, and the cam era and mp3 play er rang gy Wh o Do You Thin k You Are gen e with eat s gr t with k wor grea s ork w es Gam tion ames c ht A ion G ct /Flig Sim light A ht Flig Sim/F er t Oth ligh And ther F O And R listi Rea nc con ma nce for a per form gh er , hi gh p stic i eali c, h P Y Let Your r for ligh t Le olle r for f ntr e e co troll ou T HE ofi Ta T r Pr ofit t PC Introduction Marketing Director Michael Breeze Senior Marketing Executive Andrew Miles Marketing Executive Yen Tru Thanks to: Avanquest, Trust, Focus, Digital Blue, ByeBye Standby, F- Secure, Guillemot, Idigicon, iolo, Saitek, Magix, Mastertronic, Mediaroots, Njoy, Port, Sandberg, Rainbow, Steel Ser Peripherals Audio & Visual snippets You can use Sandbergs USB DigiTV to watch digital TV on a computer anywhere there is a digital TV signal, ensuring that a system is future-proof. It comes with a range of great functions like teletext, electronic programme guide and timeshifting. Forget about al Peripherals Audio & Visual Chat and VoIP Pack Deluxe Chat pack including webcam and headset with microphone for chatting and video conferencing. Compatible with MSN Messenger, Yahoo Messenger and other messenger services, it s also suitable for making free phone calls via the Internet with Skype. Co Insight talking to... AVermedia Digital AV producer AVerMedia tell us why they are ready to take the UK DVBT market by storm the next 12 to 18 months we would like to see AVerMedia being the number one manufacturer of DVBT products in the UK. been our working ethos and thats why AVerMedia will remai Peripherals Gaming mega mice SteelSeries offers peripherals for professionals snippets The Cyber Snipas new Battle Bag rucksack is just what the mobile gamer needs. The bag combines a handy laptop compartment and two document compartments, and can hold a full size gaming keyboard. The ballistic vin Peripherals Gaming Shock 3 pad for PS3 and PC This wireless joystick is for PS3 and PC. Not only is it wireless, it is rechargeable, vibrating, and provided with a movement sensor too. The radio connection frequency will give you a range of 15 metres, and the curved trigger and ergonomic grips will Insight talking to... pair & go Their drive for innovation has seen Pair & Go strive to create safe gaming solutions to switch between HD devices. The auto switching function capability is still beyond most of the other switchers currently available on the market, and are also used by PS3 and Xbox36 Peripherals Office desktop glamour Trust the latest range of office gizmos snippets A tiny powerhouse of technology 300Mbps in only 3.5 cm2 Hercules next-generation ultra-mini USB WiFi key, the new Wireless N USB Mini Dongle, provides an incredibly easy and secure connection by simply pressing th Peripherals Office Ergostation Laptop Stand This unique ergonomically designed Laptop Stand is an essential addition for all laptop computer users. The 3 in 1 solution allows you to set the correct screen viewing height, and provides easy connections for keyboard, mouse, printer and other peripheral Insight TALKING TO... rainbow This colourful Spanish company combines unique design with cutting edge technology The UK seems to love the Rainbow colours! We think that the mouse, speakers and bags that we have produced have been selling the most successfully in the UK, but the best is yet to come.. Peripherals Home, Gadgets and Educational Tools snippets The new Bye Bye Standby Online Energy Controller provides you with a user- friendly and affordable energy control system for the home or office that can be easily controlled and monitored using the internet or your mobile phone or PDA. Saite Peripherals Home, Gadgets and Educational Tools Maestro Travel Chess Computer Some things will just never go out of fashion and Chess is one of them. This set has 100 playing levels 60 fun and 40 competition- based. Hints and Tips and Coach Mode make this ideal for an intermediate player looking to Insight talking to... digital blue Colourful and funky designs are key to Digital Blues products with their brand. We were obviously delighted with this and our relationship has blossomed ever since. update certain products to ensure qualities like innovation and value always remain at the heart of Video Games Gaming & Childrens snippets Other Nancy Drew games from Her Interactive include Lights, Camera, Curses!, which sees Nancy investigate accidents on the set of a movie called Pharoah, and Warnings at Waverly Academy, in which she sleuths for the culprit of threatening notes at a posh prep Video Games Gaming & Childrens Medal of Honor: Allied Assault Deluxe Edition Amazing Adventures Around the World Your Mission: Find the World Diamond. Set out on a globetrotting journey to find the most expensive gem ever known. Seek and discover hidden objects in exotic locations and piece together Insight TALKING TO... thrustmaster Passion, quality, innovation this is the secret behind Thrustmasters epic success A Q A Q A Q Remind us how long youve been going. Weve been in business since 1992. Youve got an incredibly comprehensive range. What products are currently working best for you? At t Software Education & Reference snippets Berlitz is the most trusted name in interactive language learning. The Berlitz range lets you learn French, Spanish, German, Italian and Chinese & Japanese in your Car on audio CD, on the Go with a portable MP3 player and on a PC or Mac. BirdGuides Birding Software Education & Reference Total Training Adobe CS4 Design Premium Bundle Total Training create training DVDs for pro and amateur creatives, and this premium bundle has it all. Presented by industry experts and teachers, you ll soon be up and running. With 41 hours of training on 7 Discs, the bu Insight talking to... mad catz For unique Wii gaming accessories, turn to the established brand of Mad Catz A Q A Mad Catz is such an established brand name in the peripherals market. Do people have high expectations of your products? 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From counter-top stands to four-sided spinners, we have attractive, durable merchandising solutions Insight talking to... trust Peripherals experts Trust explain how they are staying one step ahead of the game the early 1990s retailers started asking us for a brand as opposed to just products. That was when the Trust label was born. Our success has continued from there and we are now a lucrative g Software Productivity & Home Office snippets The all-new BitDefender Total Security 2010 provides complete proactive protection against all Internet security threats, with powerful system maintenance and back-up tools without slowing down a PC. It lets you enjoy a safe online experience with maximu Software Productivity & Home Office Office Standard Mamut Office Standard provides a professional solution in contact management (CRM), sales support and accounting. You acquire total control over everything from documents, activities and quotations to invoicing, ledgers and payment reminders. You w Insight TALKING TO... nyko From ninja R&D guys to WiFi enabled toasters, Nyko tells us about their innovative peripherals Undoubtedly our Wii range is the flag waver at the moment. The current best sellers are the Charge Station, Perfect Shot and Wireless Sensor Bar, all of which have recently joine Promotions interactive ideas promotions Everyones a winner with Interactive Ideas... amazing p to be wo rizes every m n onth win! L ook out every month for our special promotion! It works like this. Well be focusing on a different area of your business each calendar month with a fabulous prize draw Our Service online support As new markets and opportunities appear, were prepared for the future of e-commerce. Are you? www.interactiveideas.co improve your online sales Benefit from our assets and experience... 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