Interactive Ideas Reseller Solution Guide Issue 2: 2011

Q&A SolarWinds SolarWinds Go Hyper Emmet Florish Channel Development Manager, EMEA, SolarWinds Q. Youve recently acquired Hyper9. For those who dont know what Hyper9 is, can you give an overview? A. Hyper9 is a simple and powerful virtualization management solution that provides unified capacity, sprawl, performance, configuration, and chargeback management for the virtualized infrastructure. With Hyper9, IT organizations are able to assure virtualization health, optimize capacity and performance across the virtual enterprise, and chargeback IT, infrastructure, and cloud services enabling IT to conquer VM sprawl, VM stall, and move confidently to the private cloud. With Hyper9, IT teams can move fast and scale quickly, from initial deployments to well over 10,000 plus VM environments. Q. The Hyper9 acquisition comes closely after you purchased TekTools which also contains a virtualization monitoring component. What are the main differences between Hyper9 and Profiler? A. SolarWinds Hyper9 Virtualization Manager and SolarWinds Storage Profiler (from the TekTools acquisition) are very complementary and address the full end to end problems IT organizations are facing as they rapidly adopt virtualization. Hyper9 provides dynamic dashboards and advanced analytics that capture out of the box best practices to address deep server virtualization problems involving VM sprawl, capacity planning, performance management, configuration, and chargeback. Storage Profiler addresses these challenges from a storage perspective, connecting performance, bottleneck, and hot spot issues directly down to the physical storage array, LUN, and disk. Following SolarWinds recent acquisition of Hyper9, we talk to Channel Development Manager, Emmet Florish about the new technology and what this means for their reseller channel... Q. With the new acquisitions to complement your core network management suite, you now have a complete range of IT management software. Could you explain how the products work together and what solutions they provide? A. With virtualization and the cloud, the infrastructure is growing fast and moving faster than ever before and its not slowing down. Complexity is on the rise, and primitive, siloed management utilities just wont cut it anymore. The only way to simplify IT management is with a unified management approach that understands virtualizations complex and dynamic interactions and relationships across the stack, network, server, application, storage, and virtualization and to architect it for simplicity and scale. By taking a unified approach across the stack, SolarWinds helps IT teams see the big picture and scale as virtualization deployments grow. Traditional physical management platforms dont understand the dynamics and relationships in a virtual or cloud environment. And without the ability to map capacity, performance, configuration, and chargeback to your enterprise applications and services, how can you confidently virtualize your tier 1 applications let alone move to a self service model and IT as a service? With Hyper9, resellers can deliver to their customers: Unified capacity, performance, configuration, sprawl, and showback management Simple and powerful dashboards & reports, easy deployment Smart industry leading, search driven analytics Hyper9 also allows resellers to become much more consultative to their customers around their virtualization deployments, helping them scale their VMware footprints, break through sprawl and stall issues, and more rapidly virtualize tier 1 applications with confidence. Through these capabilities customers can assure virtualization health, optimize capacity and performance across the virtual enterprise, and accelerate their journey to the private cloud. Q. Finally, what is the benefit to your resellers of adding Hyper9 to their portfolio? A. With the rapid growth of virtualization, IT organizations are seeking out new solutions to new problems. Hyper9 is the right product at the right time as it brings simplicity, power, and scale to any size company, all at an affordable and extremely competitive price. With its unified approach to performance, capacity, sprawl, configuration, and www.testdriveinteractiv 8 chargeback, its rich functionality represents incredible value thats both highly differentiated and unable to be matched through competitive point tools in the market that focus on just one of these functions. Meet Adam Adam Nash Product Manager 020 8805 2999 adamninteractiveideas. 0208 805 2999 Issue 2: 2011 ER RESELL UIDE NG SOLUTIO Inside Discover why more than half of all organisations have adopted Open Source Software solutions Novell Mark Oldroyd explains the meaning of the 3 magic words: Automation, Oversight & Monitoring Red Hat Takes Aim p06 Simon Williams talks about Partner commu Introduction Issue 2: 2011 RESELLER GUIDE SOLUTION Supporting our partners with: Contents 03 About Us Inside Our service & values Discover why more than half of all organisations have adopted Open Source Software solutions 04 News & Events All the latest opportunities Novell Mark Oldroyd explains th The Interactive Ideas Service Vendor Relationships: Background Interactive Ideas was founded by Mike Trup and Grahame Fernback as a distributor of CD-ROM computer software in May 1994, initially importing technical and interactive software from the US that was not available in the UK. At first, the News & Events SolarWinds Hyper9 SolarWinds sets sights on the Application Performance and Virtualization markets T he launch of SolarWinds Application Performance Monitor (APM) and the acquisition of Hyper9 significantly extends the companys ability to address the unmet needs of Systems and Virtuali News & Events Interactive Ideas Expands Get Social Linux & Open Source Solutions I nteractive Ideas expands Linux & Open Source Solutions with the addition of SEP and dedicated product manager for EnterpriseDB. Mervin Alvarez joined Interactive in April to take on the newly created EnterpriseDB prod Q&A Red Hat Williams Sets Sail In New Channel Role Simon Williams Regional Sales Manager, UK&I Channels & Distribution, Red Hat Recently appointed Regional Sales Manager of UK & I Channels & Distribution at Red Hat, we talk to Simon Williams about his expectations and aims for the future... Q. Youve www.testdriveinteractiv 0208 805 2999 7 Q&A SolarWinds SolarWinds Go Hyper Emmet Florish Channel Development Manager, EMEA, SolarWinds Q. Youve recently acquired Hyper9. For those who dont know what Hyper9 is, can you give an overview? A. Hyper9 is a simple and powerful virtualization management solution that provides unified capacity, sp Award-Winning IT Management Built By Network & Systems Engineers SolarWinds affordable, easy-to-use IT management solutions install in minutes and put the functionality you need right at your fingertips to ensure optimal health and performance. See why 97,000+, customers trust SolarWinds products to Feature Novell: Datacentre Protecting Workloads With PlateSpin Forge Rob Aherne Data Center Partner Executive, Novell Enterprises of all sizes face real risks from downtime today. Whether businesses need to deploy a recovery solution is no longer a question at all. Its not a matter of if, but when. www.testdriveinteractiv 0208 805 2999 11 Q&A Acronis Acronis Announces Backup & Recovery 11 David Blackman General Manager, Acronis Q. Youve just announced Acronis Backup & Recovery 11. Can you tell us a bit more about this? A. Acronis Backup & Recovery 11 helps organizations of all sizes address disaster recovery and data protection needs www.testdriveinteractiv 0208 805 2999 13 Feature Novell: EUC Why Managing The Endpoint Lifecycle Matters James Stewart Senior Technology Sales Specialist, Novell What is an endpoint? Simply put, its a device that attaches to your network. Although more and more users want access to networked resources from smartphones, iPads and the like I www.testdriveinteractiv 0208 805 2999 15 Q&A EnterpriseDB The Prospect Maturity Model Sean Doherty Vice President, Marketing and Business Development, EnterpriseDB Q. What is EnterpriseDBs Prospect Maturity Model? A. EnterpriseDBs Prospect Maturity Model (PMM) is a sales and marketing tool used to: 1. Understand where a prospect is relativ www.testdriveinteractiv 0208 805 2999 17 Q&A Open Source Stack Growth Figures Are Stacking Up Walli Datoo Product Manager, Open Source Software Whats driving the growth of Open Source? We talk to Walli about the Open Source Stack concept to find out... A recent Gartner survey found that 50 of companies are now using Open Source software. W Open Doors With Open Source A recent survey found more than half of organisations surveyed have adopted open-source software solutions as part of their IT strategy. Gartner, Inc. Gartner Press Release, Gartner Survey Reveals More Than Half of Respondents Have Adopted Open Source Software Solutions Q&A Open Source Stack Source development is fundementally better than a proprietary development model. Open Source software has a higher rate of innovation as it is centralised on collaboration, the users of the software become major stakeholders in determining what features are required rather than Q&A 20 Years of Linux Happy 20th Birthday Linux Michael Breeze Marketing Director, Interactive Ideas As Linux hits 20, our very own Michael Breeze from Interactive Ideas charts the remarkable impact Linux has had an modern IT... Firstly Id like to say thanks to the Linux Foundation who have kindly b Q&A Kerio Go To Kerio For SMB Matthew Thomas UK Channel Manager, Kerio Q. For those resellers who are not familiar with the Kerio range, can you elaborate on what products you sell? A. Kerios aim is to be a complete back end software solution for SMBs allowing them to connect communicate and collabo www.testdriveinteractiv 0208 805 2999 23 Feature Novell: ISM 3 Magic Words: Automation, Oversight & Monitoring Mark Oldroyd Senior Technology Sales Specialist, Novell Whether its from internal or external pressures, the problems are always the same. How can we be sure the company or even the departmental security policies are being enforce Feature Novell: ISM a different angle, by offering a less invasive approach. Such technologies typically take periodic snapshots of identity and entitlement information held within traditional application silos. Their intention is to make visible the identity data to support the compliance requireme Q&A Cryptshare Introduction To Cryptshare Mark Forrest CEO, Cryptshare Q. Youve just launched Cryptshare in the UK, why now? A. Cryptshare has been around for some time and our business has grown rapidly in Germany in the last 12 months and since we have staff in the UK it seemed like a good time to www.testdriveinteractiv 0208 805 2999 27 Q&A SEP Introduction To SEP Hubert Schweinesbein Partner Sales Director, EMEA, SEP Interactive Ideas expands Linux & Open Source Solutions with software from SEP. Hubert Schweinesbein tells us more... Q. For those who dont know who SEP are. Can you tell us what you sell? the Citrix Synergy in San Fr www.testdriveinteractiv 0208 805 2999 29 Q&A Seanodes Introduction To Seanodes Eric Bueno Managing Director, Seanodes Q. Youve recently signed a distribution agreement with Interactive Ideas, can you tell us more about Seanodes and what you do? A. Seanodes is a Software Company specialized in high performance storage solutions and inventor www.testdriveinteractiv 0208 805 2999 31 www.testdriveinteractiv 32 0208 805 2999