Interactive Ideas Reseller Solution Guide Issue 2: 2011

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Q&A Acronis Acronis Announces Backup & Recovery 11 David Blackman General Manager, Acronis Q. Youve just announced Acronis Backup & Recovery 11. Can you tell us a bit more about this? A. Acronis Backup & Recovery 11 helps organizations of all sizes address disaster recovery and data protection needs across their physical, virtual and cloud environments using just one solution. Affordable and easy to use from anywhere on the network, it offers high end features and the fastest backup and recovery times for entire systems, applications and files. At the heart of the product is a disk imaging engine that provides a unified platform upon which all backup and data protection processes take place. This unified platform is what enables Acronis to deliver a single, fully integrated experience for backup, data protection and disaster recovery that no other vendor can match. Q. What are the main reasons your customers choose Acronis over Symantec and CA and virtualization companies like Veeam or Quest? When competing against Symantec and CA the five easy reasons that Acronis win against these companies are: 1. Fully integrated solution 2. Easy to use, affordable technology 3. Purpose built from the ground up with data protection in mind 4. The personal touch 5. Disk, tape and cloud target media options Acronis also offer similarly robust backup and recovery capabilities for pure virtual environments and when competing against the likes of Veeam and Quest find the five reasons that customers choose Acronis are: 1. A Single solution for physical, virtual and cloud 2. Integration with a broad range of virtualization providers 3. Easy to use, affordable technology 4. Operations run more efficiently With the launch of Acronis Backup & Recovery 11 coming soon, we talk with Acronis General Manager David Blackman... 5. Disk, tape and cloud target media options Q. You recently announced a partnership with Red Hat. Could you explain this? A. We have worked closely with Red Hat as an ISV partner since joining Red Hats partner programme in 2006 and have seen great demand and adoption for our solutions on Red Hat platforms. Certifying Acronis Backup & Recovery Advanced Server Virtual Edition on Red Hat Enterprise Virtualization gives our joint customers even further choice and flexibility for their virtual environments. This certification enables organisations to simplify their physical to virtual server consolidation efforts to Red Hat Enterprize Virtualization. In addition, the solution, which is based on Acronis advanced disk imaging technology, allows users to back up multiple virtual machines on one server host and supports migrations (P2V, V2V and V2P) that can be performed on demand or on a scheduled basis. Q. Finally, what additional opportunities does ABR 11 offer a reseller? A. With ABR 11, Acronis aims to help customers on their journey for all their different disaster recovery and data protection needs, Acronis helps organizations build effective recovery strategies that really work. Simply select at which stage of the journey your customers are at: Full System Protection: Disk imaging technology for your workstations, Windows servers and Linux servers for small businesses (11-99 employees). Best of breed imaging technology allows you to recover your entire system quickly in the event of downtime. Chose the Advanced version for networking and www.testdriveinteractiv 12 tape capabilities with ease of management targeted at slightly larger organizations (100-999 employees). Integrated System Recovery and Data Protection: Full system recovery, integrated with Acronis developed data protection, catalog and search in the Advanced version. This is the ultimate, disaster recovery and data protection solution. Virtualization: One solution that provides disaster recovery for both physical and virtual environments from a single, easy to use console. Acronis Backup & Recovery 11 Virtual Edition is ideal for small to medium size businesses, remote/branch offices or departments within larger organizations with virtualization environments. Application Support: Moving toward multi software applications? Simply plug in your applications for Microsoft Exchange Server or Microsoft SQL server Online Backup and Disaster Recovery: Over one third of organizations worldwide have no offsite backup and disaster recovery strategy. Give yourself total protection from theft and natural disaster with online backup capabilities. The technology enhancements in ABR 11 along with the support programmes that we have in place for our reseller channel like deal registration and the partner programme will ensure our partners experience strong growth from Acronis. Meet Shane Shane Herath Product Manager 020 8805 2999 shanehinteractiveideas 0208 805 2999 Issue 2: 2011 ER RESELL UIDE NG SOLUTIO Inside Discover why more than half of all organisations have adopted Open Source Software solutions Novell Mark Oldroyd explains the meaning of the 3 magic words: Automation, Oversight & Monitoring Red Hat Takes Aim p06 Simon Williams talks about Partner commu Introduction Issue 2: 2011 RESELLER GUIDE SOLUTION Supporting our partners with: Contents 03 About Us Inside Our service & values Discover why more than half of all organisations have adopted Open Source Software solutions 04 News & Events All the latest opportunities Novell Mark Oldroyd explains th The Interactive Ideas Service Vendor Relationships: Background Interactive Ideas was founded by Mike Trup and Grahame Fernback as a distributor of CD-ROM computer software in May 1994, initially importing technical and interactive software from the US that was not available in the UK. At first, the News & Events SolarWinds Hyper9 SolarWinds sets sights on the Application Performance and Virtualization markets T he launch of SolarWinds Application Performance Monitor (APM) and the acquisition of Hyper9 significantly extends the companys ability to address the unmet needs of Systems and Virtuali News & Events Interactive Ideas Expands Get Social Linux & Open Source Solutions I nteractive Ideas expands Linux & Open Source Solutions with the addition of SEP and dedicated product manager for EnterpriseDB. Mervin Alvarez joined Interactive in April to take on the newly created EnterpriseDB prod Q&A Red Hat Williams Sets Sail In New Channel Role Simon Williams Regional Sales Manager, UK&I Channels & Distribution, Red Hat Recently appointed Regional Sales Manager of UK & I Channels & Distribution at Red Hat, we talk to Simon Williams about his expectations and aims for the future... Q. Youve www.testdriveinteractiv 0208 805 2999 7 Q&A SolarWinds SolarWinds Go Hyper Emmet Florish Channel Development Manager, EMEA, SolarWinds Q. Youve recently acquired Hyper9. For those who dont know what Hyper9 is, can you give an overview? A. Hyper9 is a simple and powerful virtualization management solution that provides unified capacity, sp Award-Winning IT Management Built By Network & Systems Engineers SolarWinds affordable, easy-to-use IT management solutions install in minutes and put the functionality you need right at your fingertips to ensure optimal health and performance. See why 97,000+, customers trust SolarWinds products to Feature Novell: Datacentre Protecting Workloads With PlateSpin Forge Rob Aherne Data Center Partner Executive, Novell Enterprises of all sizes face real risks from downtime today. Whether businesses need to deploy a recovery solution is no longer a question at all. Its not a matter of if, but when. www.testdriveinteractiv 0208 805 2999 11 Q&A Acronis Acronis Announces Backup & Recovery 11 David Blackman General Manager, Acronis Q. Youve just announced Acronis Backup & Recovery 11. Can you tell us a bit more about this? A. Acronis Backup & Recovery 11 helps organizations of all sizes address disaster recovery and data protection needs www.testdriveinteractiv 0208 805 2999 13 Feature Novell: EUC Why Managing The Endpoint Lifecycle Matters James Stewart Senior Technology Sales Specialist, Novell What is an endpoint? Simply put, its a device that attaches to your network. Although more and more users want access to networked resources from smartphones, iPads and the like I www.testdriveinteractiv 0208 805 2999 15 Q&A EnterpriseDB The Prospect Maturity Model Sean Doherty Vice President, Marketing and Business Development, EnterpriseDB Q. What is EnterpriseDBs Prospect Maturity Model? A. EnterpriseDBs Prospect Maturity Model (PMM) is a sales and marketing tool used to: 1. Understand where a prospect is relativ www.testdriveinteractiv 0208 805 2999 17 Q&A Open Source Stack Growth Figures Are Stacking Up Walli Datoo Product Manager, Open Source Software Whats driving the growth of Open Source? We talk to Walli about the Open Source Stack concept to find out... A recent Gartner survey found that 50 of companies are now using Open Source software. W Open Doors With Open Source A recent survey found more than half of organisations surveyed have adopted open-source software solutions as part of their IT strategy. Gartner, Inc. Gartner Press Release, Gartner Survey Reveals More Than Half of Respondents Have Adopted Open Source Software Solutions Q&A Open Source Stack Source development is fundementally better than a proprietary development model. Open Source software has a higher rate of innovation as it is centralised on collaboration, the users of the software become major stakeholders in determining what features are required rather than Q&A 20 Years of Linux Happy 20th Birthday Linux Michael Breeze Marketing Director, Interactive Ideas As Linux hits 20, our very own Michael Breeze from Interactive Ideas charts the remarkable impact Linux has had an modern IT... Firstly Id like to say thanks to the Linux Foundation who have kindly b Q&A Kerio Go To Kerio For SMB Matthew Thomas UK Channel Manager, Kerio Q. For those resellers who are not familiar with the Kerio range, can you elaborate on what products you sell? A. Kerios aim is to be a complete back end software solution for SMBs allowing them to connect communicate and collabo www.testdriveinteractiv 0208 805 2999 23 Feature Novell: ISM 3 Magic Words: Automation, Oversight & Monitoring Mark Oldroyd Senior Technology Sales Specialist, Novell Whether its from internal or external pressures, the problems are always the same. How can we be sure the company or even the departmental security policies are being enforce Feature Novell: ISM a different angle, by offering a less invasive approach. Such technologies typically take periodic snapshots of identity and entitlement information held within traditional application silos. Their intention is to make visible the identity data to support the compliance requireme Q&A Cryptshare Introduction To Cryptshare Mark Forrest CEO, Cryptshare Q. Youve just launched Cryptshare in the UK, why now? A. Cryptshare has been around for some time and our business has grown rapidly in Germany in the last 12 months and since we have staff in the UK it seemed like a good time to www.testdriveinteractiv 0208 805 2999 27 Q&A SEP Introduction To SEP Hubert Schweinesbein Partner Sales Director, EMEA, SEP Interactive Ideas expands Linux & Open Source Solutions with software from SEP. Hubert Schweinesbein tells us more... Q. For those who dont know who SEP are. Can you tell us what you sell? the Citrix Synergy in San Fr www.testdriveinteractiv 0208 805 2999 29 Q&A Seanodes Introduction To Seanodes Eric Bueno Managing Director, Seanodes Q. Youve recently signed a distribution agreement with Interactive Ideas, can you tell us more about Seanodes and what you do? A. Seanodes is a Software Company specialized in high performance storage solutions and inventor www.testdriveinteractiv 0208 805 2999 31 www.testdriveinteractiv 32 0208 805 2999