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News INTERACTIVE SIGN INGRES Another key publisher joins the Interactive Open Source team COMPANIES IN DARK ABOUT DEDUPLICATION New Acronis survey reveals A I ngres, the leading open source database management company, has signed a UK distribution agreement with Interactive Ideas. Interactive Ideas has maintained a long and profitable partnership with Red Hat for over a decade and has witnessed a steady increase in interest in not only Red Hat solutions but open source technologies in general. There is no doubt that the economic downturn has spurred innovation, said Interactive Ideas managing director Mike Trup. As organisations look to reduce costs without sacrificing on innovation, open source has emerged as a vehicle for businesses to compete in the new economy. Our reseller community has seen increased interest in technology that not only has open source as its foundation, but is also technologically superior with a proven pedigree. Red Hat, and now Ingres, fulfils this need. Resellers are already recognising the value of having enterprise-ready, open-source solutions within their portfolios. Ingres is available at a fraction of the price of proprietary solutions, and is backed by the development power of the open source community, said Nigel Wright, sales director at Abtech. Our customers appreciate the option to reduce capital expenditure in these challenging times, without sacrificing security or performance. The partnership announcement with Interactive Ideas follows the recent launch of the Ingres Development Stack for Jboss Enterprise Middleware, the first-ever fully pre-assembled bundle that combines Ingres Database with Red Hats Jboss Developer Studio and Jboss Enterprise Application Platform. Since the launch of the Ingres Development Stack for Jboss, we have seen a rise in interest from organisations looking to move to full-fledged open source strategy, said Steve Shine, Ingres executive vice president of operations. Through technology partners such as Red Hat and distribution partners such as Interactive Ideas, we are making proven, mature open source technology and leading edge developments available to enterprises through a wider channel. http://www.testdriveint RED HAT RAISES BAR WITH ENTERPRISE LINUX 5.4 Calling it the next generation of virtualization technology, Red Hat has launched the fourth update to its Enterprise Linux 5. R ed Hat Enterprise Linux 5.4 has just been launched. This latest iteration of the well-known and market-leading distribution includes several updates here are the key ones... There have been optimizations for Intel Xeon Processor 5500 Series platforms and AMD Istanbul platforms. In addition, network advancements include Generic Receive Offload (GRO) to leverage new processing components in advanced network adapters by off-loading portions of the receive stack. Fibre Channel over Ethernet (FCoE) performance enhancements and hardware support are also included, along with device- driver enhancements ranging from disk, network and graphics to OFED InfiniBand drivers. In addition, the Systemtap performance monitoring toolset offers support for profiling and monitoring C++ applications and includes static kernel tracepoints to simplify performance observation for the highest-profile kernel subsystems. Scott Crenshaw, vice president of platform business unit at Red Hat, said: Red Hat Enterprise Linux plays a significant role in Red Hats virtualisation strategy, and the availability of Red Hat Enterprise Linux 5.4 is a significant step in our delivery of virtualisation to the market. With this update release, Red Hat Enterprise Linux aims to raise the bar once again, offering compelling software technologies with impressive quality and reliability. http://www.testdriveint ccording to a recent survey carried out by data backup and disaster recovery experts Acronis, the majority of UK businesses are not employing data deduplication despite its clear benefits. Ninety-one per cent of the 105 IT resellers surveyed by Acronis said that less than half of their customers are employing deduplication, with two thirds (62 per cent) stating that the minority (under 10 per cent) of their customers are using the technology. A third saw the cost of deduplication as the biggest barrier to entry, while nearly 100 per cent of those questioned (98 per cent) said that that if deduplication was affordable then their customers would invest in it, highlighting the misconception surrounding the affordability of deduplication solutions. David Blackman, general manager of Acronis UK & Ireland, said: Data deduplication is currently a hot topic in the storage industry, but many customers feel like it is out of their reach. It can cut storage requirements by up to 90 per cent by eliminating replicated files or identical blocks of data, therefore dramatically reducing costs. However, deduplication is often perceived as an expensive technology to adopt and implement, reserved for large organisations and usually requiring additional hardware. With over a third of partners stating that their customers do not know enough about deduplication to deploy the technology, there is a clear need for the market to educate end users about the cost and storage savings it can bring to an organisation. In addition, deduplication can save network bandwidth as the amount of data transferred over a network to a target storage location can be cut by 10 to 20 times especially relevant to SMBs who sometimes have limited bandwidth. Acronis has recently launched Acronis Backup & Recovery 10, a portfolio of disaster recovery products with modular software deduplication offered at one of the industrys lowest price points. It offers data deduplication without the need to purchase additional hardware, putting the technology easily within reach of SMBs. The deduplication option is available from as little as 16 per PC or 135 per server. http://www.testdriveint www.testdriveinteractiv 0208 805 2999 Autumn 2009 er resell uide g solution p 6 Red Hat Virtualisation Discover the benefits of the virtualisation technology in-built in Red Hats Advanced Platform p 21 Opportunities p 18 Test Drive in a downturn Product Locator Find out why the IT sector is emerging fit and strong from the damaging rece Spend less, do more with JBoss. 4 earn how in our JBoss Enterprise L Application webinar series. www.jboss.com/promo/JEA Copyright 2009 Red Hat, Inc. Red Hat, Red Hat Enterprise Linux, the Shadowman logo, JBoss, MetaMatrix, and RHCE are trademarks of Red Hat, Inc., registered in the U.S. and other Introduction Marketing Director Michael Breeze Thanks to Acronis, Jboss, Red Hat, Ingres, Zimbra, Kerio, Sunbelt, Solarwinds, Novell and Andy Miles, Yen Tru, Adam Nash, Peter Galvin, Walli Datoo & Aileen McGowan For more information, contact Michael Breeze 0208 805 1000 michaelbinteractive ideas.co News Interactive expands services New value added services launched to support customers Sunbelt signs new deal with Interactive Security experts looking to win dissatisfied consumers L F ollowing record revenue and being named Red Red Hat Live Chat, is a new online tool that allows Hats EMEA dist News INTERACTIVE SIGN INGRES Another key publisher joins the Interactive Open Source team COMPANIES IN DARK ABOUT DEDUPLICATION New Acronis survey reveals A I ngres, the leading open source database management company, has signed a UK distribution agreement with Interactive Ideas. Interactive Ideas Q&A Red Hat Virtualisation Walli Datoo Senior Product Manager for Open Source Software, Interactive Ideas We talk to Walli Datoo, Senior product manager for open source software at Interactive Ideas, about the virtualisation technology in-built in Red Hats Ad- vanced Platform and why this can be of Learn More Today CALL: 020 8805 2999 VISIT: www.testdriveinteractiv PRODUCT MANAGER: Walli Datoo Meet Red Hat and Interactive on stand 809 at the VM Expo G SUPPORTIN LINUX AND INDOWS W Copyright 2009 Red Hat, Inc. Red Hat, Red Hat Enterprise Linux, the Shadowman logo, JBoss, MetaMatrix, and RHCE a Q&A SolarWinds EnergyWise Simon Dollner Regional Sales Manager EMEA, Solarwinds With its launch of EnergyWise, Cisco chose to partner with SolarWindsTM to provide easy-to- use management of EnergyWise capabilities. SolarWinds regional sales manager, Simon Dollner, tells us how resellers can benefit See why 85,000+ customers trust SolarWinds products to manage their networks. Are you a Network Reseller ? Do you sell to network engineers or administators ? Solarwinds products are ideal for you and your customers who appreciate easy-to-use networking products that are cost-effective and simply to Q&A Introduction to Sunbelt David Parkin Sales Director Sunbelt Software EMEA Interactive Ideas recently signed a distribution agreement with Sunbelt Software, so we catch up with David Parkin, who has taken on the task of heading Sunbelt in EMEA as Sales Director. saves space, saves time and makes Finally, powerful enterprise antivirus thats not a resource hog! And a vendor that doesnt hog all the margin. Are you and your customers frustrated with slow, bloated antivirus? Then say hello to an all-new technology that will make threat management faster and easier than you ever thought possible. Q&A Introduction to Acronis David Blackman General Manager, Acronis, Northern Europe With the recent launch of Acronis Backup and Recovery, we catch up with new General Manager David Blackman to talk about the benefits of partnering with Acronis For those who have who arent familiar with Acronis, pl Q&A Introduction to Acronis recovery. We predict that this product will be market disruptive, allowing SMBs access to deduplication a technology which has until now only been available to large organisations. The product is also scalable to 3,000 servers which means that Acronis is the perfect solu Q&A Introduction to Ingres Simon Cattlin Senior Vice President NEMEA Sales & Services With businesses of all sizes looking to slash their IT budgets over the next few years, the revolutionary open source products from Ingres look set for a huge boom in popularity, as Simon Cattlin reveals Ingres is Bespaar vandaag nog significa en groei uw organisatie dankz Vergelijk de kosten en voordel Take costs OUT of your business today... enable and sustain innovation... and drive your business with Open Standards & Open Source... Compare the costs and benefits of proprietary and Open Source models... In Q&A Zimbra Lars Nordhild Rønning General Manager EMEA Zimbra haven chosen now as the right time to partner with Interactive to develop their presence in the channel. We talk with Lars Ronning about what Zimbra can offer resellers. ZCS can even interoperate and co-exist with legacy systems such as Mi Learn More Today CALL: 020 8805 2999 VISIT: www.testdriveinteractiv PRODUCT MANAGER: Aileen McGowan Feature opportunities in A continuing need for solutions, evolving security threats and growth in open source mean the IT sector is emerging from the recession fit and strong. Y ou might think that a downturn equals bad news for the IT sector, but the picture is more complex than that. It is tru Feature a downturn Meanwhile, Marten Mikos, former CEO at mySQL, said: Customers buy on low price, so in a recession, open source is that much more attractive both for the applications and the cost of development. safe and sound Meanwhile, IT security remains not just an ongoing concern but more Feature he Government is T looking to save up to 3.2bn on IT spending over the next five years after a major public spending review by the Treasury ones in IT procurements and that contracts will be awarded on a value for money basis. That was five years ago, but now that the Government faces a fin www.testdriveinteractiv Vendor Locator Quick Search Visit www.testd riveinteractive.c om and type the qu ick code in to th e address bar of yo ur browser. I.e. for VIPRE Enterprise , type in: www.testdrivein teractive.com/ vipre_enterprise Explained Test Drive Information and resources about the c Product Locator Acronis Director 10 Disk Quick Search Quick Search www.testdriveinteractiv www.testdriveinteractiv New Product Snap Deploy 3 Quick Search Acronis_Disk_Director_S Acronis_Snap_Deploy_3.0 Acronis_Universal_Deplo Universal Deploy Quick Search Configuration Management Quick Se www.testdriveinteractiv Quick Search Visit www.testd riveinteractive.c om and type the qu ick code in to th e address bar of yo ur browser. 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It awards additional margin for opportunities as little as 2,000 that are introduced to Acronis. Registration i Interactive Ideas Service Background Interactive Ideas was founded by Mike Trup as a distributor of CD-Rom computer software in May 1994, initially importing technical and interactive software from the US that was not available in the UK. At first, the products were distributed to retailers and cata Our Service reseller resources Adding value with dedicated reseller resources The interactive ideas Reseller Solution Guide H ere at Interactive Ideas, we firmly believe that good communications and easy access to information are the keys to good business. To facilitate that we have put in place a h Our Service Competition Sponsored by the Interactive Ideas Retail Division win! Up for grabs 10 Digital BLue Lego MP3 Players! Interactive Ideas are a leading mail order companies with software specialist distributor of software and and peripherals for entertainment, Ten Digital Blue Lego MP3 player r our service to your needs We tailo When you need more than just an off the shelf solution to your distribution needs, come to Interactive Ideas and experience real innovation. Just some of the Innovative companies that already use our Innovative services: 020 8805 2999 www.interactiveideas.co Inno