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Q&A Introduction to Acronis recovery. We predict that this product will be market disruptive, allowing SMBs access to deduplication a technology which has until now only been available to large organisations. The product is also scalable to 3,000 servers which means that Acronis is the perfect solution for SMB, Mid-Market or Large Enterprise customers. Acronis Backup and Recovery 10 deduplication technology is software based and does not require the need to purchase additional hardware. It includes deduplication at the source or target level, and is priced by machine not by CPU or storage capacity. The technology can reduce storage requirements by up to 90. Acronis Backup and Recovery 10 offers both file level and block level deduplication. File level deduplication which eliminates redundant files on machines, and block level deduplication which eliminates redundant data patterns at the sector level. Acronis solutions support heterogeneous operating environments allowing to backup and restore Windows and Linux workstations and servers across physical and virtual environments. The product offers enhanced support for virtual environments and includes agent-less backup through VMware Consolidated Backup (VCB). The market place is increasingly seeking reliable disaster recovery products which protect virtual as well as physical environments across many platforms. Can you explain the benefits of your partner programme? The goal of the Acronis Partner Programme is to establish a strong network of Acronis experts to support our customers. We are 100 channel focused and place our partners at the heart of what we do. We view the education, training, and resource enablement of our partners as vital to our success. Acronis partners can benefit from comprehensive technical, sales and marketing support to promote Acronis solutions and have access to dedicated account managers that can assist with the development of Business and Marketing Plans. In fact we have recently announced changes to our Channel Partner Program and simplified the process of becoming an Acronis Certified Partner. We now provide easy to use templates that can be used to develop Business and Marketing Plans so resellers dont have to spend valuable time writing long plans and business cases for becoming a partner. As long as resellers show commitment to developing their Acronis business we will provide the relevant template that will enable them to become an Acronis Partner. This opens up a number of additional margins opportunities for proximity resellers that have a small, dedicated base of customer where they are the trusted advisor. By becoming an Acronis partner you also gain access to a range of co-branded turnkey Partners do this by earning Acronis Recovery Points through various Acronis activities such as registering and closing sales opportunities. The points represent a chance of being invited to a secret location in December for a chance of winning up to 100,000. Therefore the more points one earns, the higher the chance of being selected. The top ten individuals that have secured the most Acronis Recovery Points over the duration of the promotional period will automatically be invited to compete for the 100k prize (all other participants will be drawn at random). There are few companies who provide truly reliable backup products, to ensure that recovery of an entire operating system including applications and files, is possible marketing campaigns and are able to access the Acronis Opportunity Registration Programme which is designed to protect opportunities that are brought to Acronis by proactive resellers. It awards additional margin for opportunities from as little as 2,000. On top of additional margins where resellers can make up to 30 margin, and until 30th November 2009, any individual registering an opportunity will be entered into a competition to win up to 100,000 (terms and conditions apply). As youve just mentioned, we see that youve recently launched an interesting incentive for partners, with the opportunity for them to win up to 100,000. This is a particularly unique prospect. Can you tell us a bit more? The promotion is designed to raise the awareness of the Acronis Opportunity Registration Programme, which rewards proactive resellers with additional margin. Resellers can make up to 30 margin and gain additional support in closing the deal by registering their opportunities. In return any individual registering an opportunity will be entered into a competition with a chance of winning up to 100,000. So yes, its a very unique and exciting opportunity for our partners to make margin and win a fantastic prize. Finally, in 25 words, why should a reseller consider Acronis? Resellers should consider Acronis as its simply the only product that can offer bare metal restore, deduplication and virtualisation migration capabilities in one margin-rich, easy- to-use system. Meet Peter Name Peter Galvin Job Title Acronis Product Manager Tel 020 8805 2999 Email peterginteractiveideas www.testdriveinteractiv 0208 805 2999 13 Autumn 2009 er resell uide g solution p 6 Red Hat Virtualisation Discover the benefits of the virtualisation technology in-built in Red Hats Advanced Platform p 21 Opportunities p 18 Test Drive in a downturn Product Locator Find out why the IT sector is emerging fit and strong from the damaging rece Spend less, do more with JBoss. 4 earn how in our JBoss Enterprise L Application webinar series. www.jboss.com/promo/JEA Copyright 2009 Red Hat, Inc. Red Hat, Red Hat Enterprise Linux, the Shadowman logo, JBoss, MetaMatrix, and RHCE are trademarks of Red Hat, Inc., registered in the U.S. and other Introduction Marketing Director Michael Breeze Thanks to Acronis, Jboss, Red Hat, Ingres, Zimbra, Kerio, Sunbelt, Solarwinds, Novell and Andy Miles, Yen Tru, Adam Nash, Peter Galvin, Walli Datoo & Aileen McGowan For more information, contact Michael Breeze 0208 805 1000 michaelbinteractive ideas.co News Interactive expands services New value added services launched to support customers Sunbelt signs new deal with Interactive Security experts looking to win dissatisfied consumers L F ollowing record revenue and being named Red Red Hat Live Chat, is a new online tool that allows Hats EMEA dist News INTERACTIVE SIGN INGRES Another key publisher joins the Interactive Open Source team COMPANIES IN DARK ABOUT DEDUPLICATION New Acronis survey reveals A I ngres, the leading open source database management company, has signed a UK distribution agreement with Interactive Ideas. Interactive Ideas Q&A Red Hat Virtualisation Walli Datoo Senior Product Manager for Open Source Software, Interactive Ideas We talk to Walli Datoo, Senior product manager for open source software at Interactive Ideas, about the virtualisation technology in-built in Red Hats Ad- vanced Platform and why this can be of Learn More Today CALL: 020 8805 2999 VISIT: www.testdriveinteractiv PRODUCT MANAGER: Walli Datoo Meet Red Hat and Interactive on stand 809 at the VM Expo G SUPPORTIN LINUX AND INDOWS W Copyright 2009 Red Hat, Inc. Red Hat, Red Hat Enterprise Linux, the Shadowman logo, JBoss, MetaMatrix, and RHCE a Q&A SolarWinds EnergyWise Simon Dollner Regional Sales Manager EMEA, Solarwinds With its launch of EnergyWise, Cisco chose to partner with SolarWindsTM to provide easy-to- use management of EnergyWise capabilities. SolarWinds regional sales manager, Simon Dollner, tells us how resellers can benefit See why 85,000+ customers trust SolarWinds products to manage their networks. Are you a Network Reseller ? Do you sell to network engineers or administators ? Solarwinds products are ideal for you and your customers who appreciate easy-to-use networking products that are cost-effective and simply to Q&A Introduction to Sunbelt David Parkin Sales Director Sunbelt Software EMEA Interactive Ideas recently signed a distribution agreement with Sunbelt Software, so we catch up with David Parkin, who has taken on the task of heading Sunbelt in EMEA as Sales Director. saves space, saves time and makes Finally, powerful enterprise antivirus thats not a resource hog! And a vendor that doesnt hog all the margin. Are you and your customers frustrated with slow, bloated antivirus? Then say hello to an all-new technology that will make threat management faster and easier than you ever thought possible. Q&A Introduction to Acronis David Blackman General Manager, Acronis, Northern Europe With the recent launch of Acronis Backup and Recovery, we catch up with new General Manager David Blackman to talk about the benefits of partnering with Acronis For those who have who arent familiar with Acronis, pl Q&A Introduction to Acronis recovery. We predict that this product will be market disruptive, allowing SMBs access to deduplication a technology which has until now only been available to large organisations. The product is also scalable to 3,000 servers which means that Acronis is the perfect solu Q&A Introduction to Ingres Simon Cattlin Senior Vice President NEMEA Sales & Services With businesses of all sizes looking to slash their IT budgets over the next few years, the revolutionary open source products from Ingres look set for a huge boom in popularity, as Simon Cattlin reveals Ingres is Bespaar vandaag nog significa en groei uw organisatie dankz Vergelijk de kosten en voordel Take costs OUT of your business today... enable and sustain innovation... and drive your business with Open Standards & Open Source... Compare the costs and benefits of proprietary and Open Source models... In Q&A Zimbra Lars Nordhild Rønning General Manager EMEA Zimbra haven chosen now as the right time to partner with Interactive to develop their presence in the channel. We talk with Lars Ronning about what Zimbra can offer resellers. ZCS can even interoperate and co-exist with legacy systems such as Mi Learn More Today CALL: 020 8805 2999 VISIT: www.testdriveinteractiv PRODUCT MANAGER: Aileen McGowan Feature opportunities in A continuing need for solutions, evolving security threats and growth in open source mean the IT sector is emerging from the recession fit and strong. Y ou might think that a downturn equals bad news for the IT sector, but the picture is more complex than that. It is tru Feature a downturn Meanwhile, Marten Mikos, former CEO at mySQL, said: Customers buy on low price, so in a recession, open source is that much more attractive both for the applications and the cost of development. safe and sound Meanwhile, IT security remains not just an ongoing concern but more Feature he Government is T looking to save up to 3.2bn on IT spending over the next five years after a major public spending review by the Treasury ones in IT procurements and that contracts will be awarded on a value for money basis. 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It awards additional margin for opportunities as little as 2,000 that are introduced to Acronis. Registration i Interactive Ideas Service Background Interactive Ideas was founded by Mike Trup as a distributor of CD-Rom computer software in May 1994, initially importing technical and interactive software from the US that was not available in the UK. At first, the products were distributed to retailers and cata Our Service reseller resources Adding value with dedicated reseller resources The interactive ideas Reseller Solution Guide H ere at Interactive Ideas, we firmly believe that good communications and easy access to information are the keys to good business. To facilitate that we have put in place a h Our Service Competition Sponsored by the Interactive Ideas Retail Division win! Up for grabs 10 Digital BLue Lego MP3 Players! Interactive Ideas are a leading mail order companies with software specialist distributor of software and and peripherals for entertainment, Ten Digital Blue Lego MP3 player r our service to your needs We tailo When you need more than just an off the shelf solution to your distribution needs, come to Interactive Ideas and experience real innovation. Just some of the Innovative companies that already use our Innovative services: 020 8805 2999 www.interactiveideas.co Inno